Web Design
Grade Institute of Finance
online platform that connects clients with trusted experts and practical guidance on cryptocurrency investing. It educates users through structured learning, clear insights and responisble frameworks helping them understand digital assets and make informed investment decisions with confidence
Year :
2025
Industry :
Fintech
Client :
Grade Capital
Project Duration :
1 Month
Introduction
Client: Grade Capital
Platform: Web (Landing Page)
Role: UX Designer / UI Designer
Goal: Make crypto education clear, credible, and approachable for finance professionals
The Problem
Crypto perceived as speculative and unsafe
Professionals lack structured, reliable crypto guidance
Existing platforms are either too technical or too promotional
Goal
Stage 01
Stage 02
Stage 03
Stage 04
Target Audience
Chartered Accountants
Mutual Fund Distributors
Equity Investors
Target audience
T
Start
T
Primary flow
T
Secondary flow
The Solution
Design Approach
Content-first layout
Progressive disclosure (simple → detailed)
Strong visual hierarchy
Minimal, trust-oriented design
Reduced cognitive load
