UI / UX Design
FITSME – A SMARTER FASHION MARKETPLACE
A unisex fashion platform that harnesses body and footwear scanning to deliver precise size matches across Indian and global brands while enhancing shopping confidence, cutting down returns, and encouraging sustainable buying habits.
Year :
2025
Industry :
E-commerce
Client :
Ecommerce Marketplace
Project Duration :
6 weeks
Introduction
FitsMe is a unisex fashion marketplace that leverages body and footwear scanning technology to recommend the right fit across global and Indian brands. By capturing accurate measurements, it helps customers shop confidently, reduces returns, and supports sustainable consumption.
The Problem
Online shoppers struggle with inconsistent sizing across brands.
High return rates lead to wasted time, money, and materials.
Online fashion returns are heavily driven by size/fit uncertainty and brand-to-brand inconsistency.
Customers lack trust when purchasing fashion items without trying them.
The Goal
To design a frictionless, personalized shopping experience that:
Matches customers with accurate sizes & fits.
Provides AR/phone-camera fit scan (torso, legs, feet),
Reduces material waste & improves sustainability.
360° views for a better view for customers
Builds a curated marketplace combining global and Indian brands.
Photo/Screenshot → Style match.
Stage 01
Stage 02
Stage 03
Stage 04
Target Audience
Gen Z & Millennials (18–35 yrs): Trend-conscious, frequent online shoppers, struggle with fit issues, open to AR/3D try-ons.
Young Professionals (25–40 yrs): Value personalization, quick decisions, minimal returns.
Tier 1 & 2 City Consumers: Growing exposure to global fashion, demand authenticity + convenience.
Niche Segments: Sneakerheads, sustainable shoppers, NRIs seeking reliable size recommendations.
USER FLOW MAPPING
T
Start
T
Primary flow
T
Secondary flow
Key Features
Fit Scanner
AR-based measurement capture.
360° Product Views
Rotate sneakers & apparel in 3D.
Increases purchase confidence.
Guaranteed-Fit Catalog
Default feed shows only items that match the user’s fit profile.
Clear explanation: “Why this fits: toe-box width +0.9, arch support medium.”
Photo Upload Shopping
“Snap & Shop” → upload a photo/screenshot to find similar items.
Curated Marketplace
India’s freshest fashion finds—handpicked daily.
Mix of premium global labels
homegrown Indian designers.
AI Integration in Fitsme
AI enhances FitsMe’s personalization, efficiency, and sustainability by analyzing user data, product metadata, and fashion trends.
AI-Powered Fit Recommendation
How it works:
Users scan body & feet → AI builds a 3D size profile.
AI compares with brand-specific size charts + historical fit data.
Suggests the best size for each product.
b. Impact:
Reduces returns.
Increases customer confidence.
Visual AI – Style Matching & Recognition
Upload to Shop:
Users upload a photo / screenshot.
AI vision model detects clothing type, color, texture, and patterns.
Marketplace suggests closest matches available.
Demand Forecasting & Inventory Optimization
How AI Helps Sellers/Brands:
Predicts trends based on browsing & purchasing data.
Recommends stock levels, sizes, and styles to vendors.
b. Impact:
Less dead stock, improved supply chain.
Supports sustainable fashion practices.
AI-Powered Dynamic Curation
Daily Personalized Feed:
AI curates items from both global & Indian brands.
Factors in user style preferences, browsing history, and even climate/location data.
Example: In Mumbai’s monsoon, suggest waterproof footwear.
b. Impact:
More relevant shopping, higher engagement.
Summary :
UI & Experience
Visual Language:
The interface adopts a minimalist yet fashion-forward aesthetic, blending lifestyle backgrounds with motion-blur city photography. Hero banners are designed in 4:3 format, optimized for mobile viewing.
User Flow:
The flow is crafted to balance ease and personalization:
Onboarding → AR scan for accurate foot & body measurements
Profile Creation → Auto-generated fit profile
Personalized Feed → Products filtered to only the customer’s sizes
Explore → Interactive 360° shoe & clothing views
Upload & Discover → Users upload photos to discover matching styles
Curated Drops → Handpicked daily collections, ready to wishlist or purchase
PROJECTED IMPACT
23–32% Reduced Returns → Lower logistics + waste.
11–18% Higher Trust & Conversion → Customers buy with confidence.
8–14% add-to-cart
16–21% repeat purchase within 60 days
Sustainable Edge → Eco-conscious marketplace positioning.
Localized Relevance → Global tech, tailored for Indian + international consumers.
