UI / UX Design
REIMAGINING LUXURY REAL ESTATE: ACREIO’S DIGITAL EXPERIENCE
An immersive property exploration platform combining premium UI design with cutting-edge AR technology.
Year :
2025
Industry :
Property Marketing
Client :
Real estate
Project Duration :
8 weeks
Introduction
The Indian real estate market is vast, but digital property exploration often remains static and uninspiring. Buyers still struggle to visualize spaces, and traditional listings lack interactivity.
Acreio aims to solve this by offering a premium, immersive, and user-friendly real estate experience that brings properties to life through AR, 3D visualization, and intuitive UX design.
The Problem
Traditional portals overwhelm users with clutter and low-fidelity visuals. Buyers want confidence before physically visiting sites.
Static Listings: Most platforms rely solely on images and text descriptions.
Time Utilization: Finding the right property shouldn’t take forever. Yet, buyers often spend weeks or even months searching, because they want to feel 100% confident before they invest.
Visualization Gap: Buyers can’t accurately imagine spaces before visiting.
Overwhelming Interfaces: Too many filters and cluttered layouts make navigation stressful.
Lack of Premium Feel: High net worth buyers expect luxury in digital touchpoints, not just the property itself.
The Goal
To create a seamless and luxurious property discovery platform where users can:
Search intuitively.
Save time.
View interactive 3D/AR property previews.
Explore locations via interactive maps.
Connect directly with agents.
Experience a premium UI and smooth UX that matches the caliber of properties being showcased.
Stage 01
Stage 02
Stage 03
Stage 04
Target Audience
Working individuals seeking residential or rental properties.
NRIs interested in investing in Indian real estate.
Urban professionals exploring modern housing options.
Investors looking for transparent, data-driven property insights.
USER FLOW MAPPING
T
Start
T
Primary flow
T
Secondary flow
The Solution – Acreio’s Key Features
Homepage
Clean hero section with an advanced search bar (location, price range, property type).
Featured luxury properties.
Testimonials and trust indicators.
Property Listings Page
Grid and map view options.
Advanced filters with intuitive layout.
Real-time results update.
Property Detail Page
High-quality images and videos.
360° and AR/3D models of the property.
Key facts: Price, size, bedrooms, location benefits.
Agent profile and “Schedule Visit” CTA.
AR Preview Mode
Users can view a property in life-size scale using AR.
Furniture and decor placement simulation.
User Dashboard
Saved searches and favorites.
Recommended properties based on browsing behavior.
Design Approach
UI Style: Minimalist, premium, and spacious layouts.
Colors: Neutral base (whites, greys, beiges) with blue accents.
Typography: Modern SATOSHI sans-serif for readability and elegance. Satoshi is a modernist sans serif that seamlessly blends Grotesk and geometric letterforms, creating a unique and balanced aesthetic.
Interactions: Smooth micro-animations for transitions and hover effects.
PROJECT FLOW
Research & Competitive Analysis – Studied leading platforms and identified UX gaps.
Wireframing – Low-fidelity sketches to map the journey.
UI Design – Created high-fidelity screens with brand styling.
AR Prototyping – Integrated AR/3D model previews for immersive experience.
Testing – Collected user feedback to refine features.
PROJECTED IMPACT & RESULTS
User Engagement: Expected 40% higher time-on-site compared to traditional platforms.
Lead Conversion: Improved contact requests via interactive previews.
Brand Differentiation: Positioned as a first PropTech brand in India.
